About
Highly results-driven Digital Marketing Executive specializing in SEO, social media, and organic growth strategies for both B2B and D2C brands. Proven ability to significantly enhance online visibility and lead generation, demonstrated by boosting Pinterest impressions by 48x in 4 months and achieving 30-60% organic traffic growth for B2B clients. Adept at leveraging platforms like Instagram and YouTube, increasing followers by 65% and improving lead conversions by 45% through strategic content and data-driven optimization.
Work
Forever Living Products
|Network Marketing Associate
Pune, Maharashtra, India
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Summary
Managed digital promotions and lead pipeline for a direct-to-consumer health and wellness brand, focusing on engagement and product interest.
Highlights
Successfully promoted wellness and skincare products through diverse digital channels, referrals, and direct client engagements.
Managed and optimized a lead pipeline, conducting personalized follow-ups with over 50 leads weekly via WhatsApp and Instagram, significantly increasing engagement and product interest.
Developed engaging promotional visuals and storytelling scripts, enhancing customer education and directly supporting team sales initiatives.
Systematically tracked communication touchpoints to cultivate long-term customer relationships and efficiently resolve product-related queries.
Phooldaan Decor
|Social Media Marketer
Pune, Maharashtra, India
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Summary
Designed and executed organic content strategies across multiple platforms for a home and event decor brand, driving significant growth in engagement, conversions, and brand recognition.
Highlights
Designed and executed comprehensive organic content strategies across Instagram, Pinterest, YouTube, and Google Merchant, ensuring alignment with seasonal trends and brand voice.
Produced compelling branded visuals and videos using Canva and CapCut, which boosted Instagram engagement by 60% and increased lead conversions by 45%.
Optimized campaigns leveraging platform insights, achieving a 65% increase in Instagram followers and a 40% rise in YouTube engagement.
Cultivated brand loyalty through active management of DMs and community interactions, collaborating cross-functionally to ensure consistency and achieve a 22% increase in brand recognition.
Allied Analytics
|Junior Digital Marketing Executive
Pune, Maharashtra, India
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Summary
Executed on-page SEO strategies and backlink building for a B2B research and tech insights firm, significantly improving organic search visibility and domain authority for client websites.
Highlights
Executed comprehensive on-page SEO strategies, including keyword research, content optimization, internal linking, and technical audits for B2B client websites.
Developed SEO-optimized meta titles, descriptions, and blog/article content, contributing to a 30% improvement in organic search visibility.
Secured over 50 high-quality backlinks through guest blogging, directory submissions, and social bookmarking, enhancing domain authority and keyword rankings.
Utilized Google Analytics and custom dashboards to meticulously track traffic performance, bounce rates, and click-through rates, providing critical insights for strategic decision-making.
Supported content planning and generated weekly performance reports for multiple B2B client accounts, consistently meeting tight deadlines in a fast-paced environment.
Education
DY Patil University, India
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Bachelor of Engineering
Engineering
Grade: First-Class Honours (83%)
Skills
Digital Marketing Tools
Google Analytics, Google Keyword Planner, Google Search Console, SEMrush.
Content & Design
Canva, CapCut, Premiere Pro, AI Tools, ChatGPT, Jasper.
SEO
Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO, Backlinking.
Social Media Platforms
Instagram, Pinterest, YouTube, LinkedIn, Facebook, Twitter.
Marketing Strategy
Brand Storytelling, Community Engagement, CRM, Lead Follow-up.
E-commerce
Shopify, Google Merchant Centre, Product Listings, Inventory Monitoring.
Adaptability
Fast-paced Environments, New Tool Adoption, Trend Analysis.
Creative Thinking
Campaign Ideation, Storytelling, Visual Development.
Collaboration
Teamwork, Interdepartmental Coordination, Marketing Teams.
Time Management
Task Prioritization, Deadline Management, Project Coordination.